The Story Behind the Name
2G2B Healthy didn’t begin as a business plan. It grew from founder Lisa Levasseur’s own experience with food, health issues and the challenge of finding suitable choices her family could genuinely enjoy.
Over the years, Lisa began paying much closer attention to ingredients and the way different foods made her feel. She worked with health professionals, studied nutrition and spent years learning, experimenting, cooking and baking.
Along the way, she discovered something equally important: knowing what you want to change and wanting to eat the alternative are two very different things.
Food is more than nutrition.
It’s comfort. Memory. Celebration. Habit. Family. Friendship and sometimes it’s simply the pleasure of serving or eating something you love.
That understanding became central to Lisa’s approach.
Rather than creating food that asks people to sacrifice enjoyment, she began experimenting with familiar favourites using different ingredients and methods. Some recipes took dozens of attempts.
The standard was never:
“That’s pretty good for something healthy.”
It needed to simply be good.
And that’s where the name came from.
Too Good to Be Healthy.
Today, that philosophy continues to guide 2G2B Healthy. Taste comes first. Ingredients matter. Choices matter. But enjoying food matters too.
We’re not here to lecture anyone about what they eat.
We’re here to make some of the alternatives a whole lot more enjoyable.